Tuscaloosa, AL – Just days after arriving on campus, highly-touted Alabama quarterback Keelon Russell has inked his first Name, Image, and Likeness (NIL) deal. The five-star recruit has partnered with Panini America, a leading trading card company, for a multi-year agreement.
This marks a significant milestone for Russell, who has already made waves in the college football world despite not yet stepping onto the field for the Crimson Tide.
The deal with Panini America is expected to include the production of collectible trading cards featuring Russell, as well as other promotional opportunities.
Russell, a Texas native, is considered one of the top quarterback prospects in the 2025 recruiting class.
He led Duncanville High School to back-to-back state championships and was named the Maxwell National Player of the Year in his senior season.
The partnership with Panini America is a testament to Russell’s rising star power and his potential to become a major force in college football.
As he continues to develop his skills at Alabama, expect to see more NIL opportunities come his way.
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