Deal Secured:F1 Secures Historic 10-Year Partnership with LVMH f…read more
In a landmark development, Formula 1 has confirmed a major shift for the 2025 season by announcing a historic partnership with luxury goods giant LVMH. The prestigious brand will become Formula 1’s Global Partner in a 10-year deal that is set to reshape the landscape of the sport.
The partnership marks a significant moment in the sport’s history, with LVMH bringing its reputation for luxury and innovation into the world of high-octane motorsport. The deal is expected to drive mutual growth, offering LVMH global exposure through Formula 1’s extensive fanbase, while Formula 1 will benefit from the brand’s iconic presence and expertise.
As the sport continues to expand its global reach, this collaboration will likely bring new levels of sophistication to events, branding, and fan experiences, combining the worlds of luxury and speed in a new and exciting way. More details on how this partnership will unfold are expected as the 2025 season approaches.
This strategic alliance highlights Formula 1’s ambition to attract major luxury brands, strengthening its position both on and off the track.
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