The Molson family has announced that the Bell Centre, home of the Montreal Canadiens, will be renamed following a lucrative naming rights deal with Quebec-based company, Videotron. The agreement, reportedly worth over $200 million, will see the iconic arena rebranded as Videotron Centre.
The decision, made in conjunction with the Canadiens’ ownership group and Videotron, brings an end to Bell’s 20-year naming rights partnership with the arena.
“We are thrilled to partner with Videotron, a proud Quebec-based company, to bring this exciting new chapter to life,” said Geoff Molson, Chairman of the Board of the Montreal Canadiens. “This deal will not only enhance the fan experience but also contribute to the growth and development of our organization.”
The name change is set to take effect at the start of the 2025-26 NHL season. While fans may mourn the loss of the Bell Centre moniker, the partnership promises to bring significant upgrades to the arena’s technology and amenities.
“We’re committed to providing our fans with the best possible experience,” said France Margaret Bélanger, President and CEO of Videotron. “Our investment will enhance the arena’s infrastructure, including state-of-the-art Wi-Fi, improved concessions, and innovative entertainment options.”
Videotron, a leading telecommunications and entertainment company in Quebec, sees the partnership as an opportunity to strengthen its connection with the community.
“This partnership is a natural fit for Videotron,” Bélanger explained. “As a Quebec-based company, we’re proud to support the Canadiens and contribute to the province’s rich hockey heritage.”
Canadiens fans have taken to social media to express their thoughts on the name change. While some are excited about the potential upgrades, others are nostalgic for the Bell Centre era.
“I’ll miss the Bell Centre name, but if it means better Wi-Fi and concessions, I’m all for it,” said Canadiens season ticket holder, Marc-André Lefebvre.
Conversely, longtime fan Nathalie Tremblay expressed concerns. “It’s going to take some getting used to, but I trust the Molson family will make it work.”
The naming rights deal is expected to have a significant economic impact on the city of Montreal. According to a study by the Montreal Economic Institute, the partnership will generate an estimated $100 million in annual revenue for local businesses.
“This deal will not only benefit the Canadiens but also contribute to Montreal’s economic growth,” said Montreal Mayor, Valérie Plante.
The Bell Centre, opened in 1996 as the Molson Centre, has been the home of the Montreal Canadiens for over 25 years. The arena has hosted numerous iconic events, including NHL playoff games, concerts, and international hockey tournaments.
The Montreal Canadiens and Videotron have pledged to honor the arena’s rich history while embracing a new era of innovation and excitement.
NHL Commissioner Gary Bettman praised the partnership. “The naming rights deal between the Montreal Canadiens and Videotron demonstrates the league’s commitment to innovation and community engagement.”
As the hockey world adjusts to the Videotron Centre, one thing remains certain the Montreal Canadiens’ legacy will continue to thrive in their newly rebranded home.
The Molson family’s commitment to the Canadiens and the city of Montreal remains unwavering.
“Our family is dedicated to preserving the Canadiens’ heritage while embracing progress,” Geoff Molson said. “We’re excited to embark on this new chapter with Videotron.”
The Videotron Centre will officially debut on October 2025, as the Montreal Canadiens host their home opener against the Toronto Maple Leafs.
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